Snack Brands Australia (SBA), established in 1998, is a Sydney-based renowned snack food manufacturer known for its high-quality snacks like Samboy, Thins, Kettle, CC's, and Cheezels.
SBA has a strong reputation and loyal consumer base, emphasising innovation and sustainability. It currently operates three Sydney sites consisting of a new DC in Orchard Hills, and their plants in Smithfield and Blacktown. A new plant in Orchard Hills will replace the latter two in 2024.
The complex challenges facing Snack Brands’ outbound and inbound logistics operations involved a combination of how to best:
SBA partnered with Bestrane to implement Mobiledock, a cloud-based dock appointment scheduling service designed to streamline vehicle arrivals, communication and visibility for stakeholders.
Mobiledock is user-friendly and configurable, minimising setup costs and allowing rapid deployment. SBA bookings contain valid purchase orders (for inbound deliveries) and sales orders (for outbound deliveries). All supply chain stakeholders have visibility of the status of their bookings.
Through Mobiledock, SBA has successfully streamlined processes, optimised dock usage, and enhanced visibility for all supply chain stakeholders. Notably, this solution has played a crucial role in facilitating efficient resource planning, improving supplier management and reducing congestion.